Melbourne, FL — the annual trade show produced by the National Association of Broadcasters has come to the end, leaving its attendees with much fruit for thought.
Aleksey Dolgov, Vice President R&D, shed light on up-to-date trends of the industry: “First of all I have to point out despite serious support and promotion of the ATSC 3.0 digital television standard from NAB producers and some of the exhibitors, the products compatible with it did not really trigger a wow-effect in the audience. This supposedly has to do with general stagnation of the industry. Secondly, I can’t but mention the drone invasion of the Show. This was the first year when Aerial Robotics got a whole pavilion to display numerous robotic items of any possible size, weight and carrying capacity. Clearly I don’t urge anyone to panic about the whole “Rise of the Machines” thing, but the artificial intelligence future is a lot closer than it seems.”
Alexander Kabanov, Tecom Group General Manager stressed the importance of TV over IP: “A number of companies presented solutions for broadcasting that involved cloud and IP technologies. This currently seems like the best strategy in terms of ROI. My guess is the industry will keep on steadily moving in this direction for the next 10-15 years, assuming that the existing technical difficulties will be resolved in the nearest future.”
Tecom group delegates were very impressed with the performance of Imagine Communications that presented Zenium – a new workflow management platform and announced cloud-based technological collaboration with Disney/ABC Television Group.
Alexey Dolgov also noted the rise of 4K popularity: “UltraHD TV has gained attention from both content creators and viewers, making it the most promising resolution quality standard. It is absolutely remarkable, how fast new technologies penetrate the market and change the world we live in.”