PowerTurk TV channel is using ORAD graphic system to insert graphics and ADC automation to control playout devices. Some music programs are based on viewers' preferences expressed using SMS voting. Users can select the next video clip in the program by voting for one of the options shown on the screen. There is a proprietary SMS messaging service that collects SMS and calculates the votes’ distribution in real time. ORAD layout is used to show the options available and the current state of the voting. The inserting of the winner clip into ADC transmission list is done manually by the operator who is also responsible for timely and correct changing of ORAD layout. These actions require full attention of an operator during the program and are error-prone. PowerTurk TV was looking for the system that can provide an automated selection of the next clip in the automation schedule based on SMS voting for specific music program.
The solution provided by Tecom Group is based on a software solution called PowerSMS provided by Tecom Group. The system consists of several modules that intercommunicate. The information from SMS voting server is collected by PowerSMS and ORAD layout is updated through database with such data. At the end of the each clip the system decides which clip should be played next based on voter's preferences and inserts this clip into ADC transmission list automatically. The PowerSMS system provides the graphical interface that allows to adjust the parameters of the voting: schedule the program time; set up the blocks that need to be skipped by the system (advertisement blocks) etc.
Deployed on site, the system provides the ability to run the programs based on viewers’ votes in a fully automated mode.