Customer profile:
NTV is a Russian TV channel owned by Gazprom Media and headquarted in Moscow. The channel started its broadcasting in 1993 and since then has won respect and attention of the public. NTV offers News, Entertainment, Talk Shows and informative programming. The channel is accessible in the Commonwealth of Independent States, USA, Canada, Australia and other states.
Business Challenge:
NTV was looking for the special software to automatize the process of playlist’s formation. It was supposed to enhance the quality of broadcast’s preparations, reduce the percentage of possible errors, which occur during manual operations.
Technology Solution:
Tecom Group’s specialists have developed software for automatizing the work of Programming Department. This software allows forming advertising playlists in Imagine ADC format, DUB-list in Imagine ADC DUB list format, playlists of the current day’s program in Imagine ADC format and PURGE-lists in Imagine ADC PURGE list format.
Business Value:
The solution created by Tecom Group’s specialists gives an opportunity to: